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Country Sports Project

Overview

Funded partly by the Rural Development Programme for England, and commissioned by the South West Regional Development Agency under the Sustainable Rural Tourism theme, the Country Sports Project is a three year project running until June 2013.

The Project

The project brings together, for the first time, a partnership between the Westcountry Rivers Trust (WRT) and the British Association of Shooting and Conservation (BASC).

The objective of the project is to ensure that the South West region, which is renowned for its unique landscape and countryside, becomes the premier tourism destination for country sports and supplies of local game.

To do this we are looking to develop the full potential of the region's country sports market and its related supporting industries by:

  • Promoting activities to visitors and linking with accommodation providers to ensure appropriate sustainable and quality facilities with excellent customer service is provided.

  • Developing websites and marketing campaigns linked with other agencies and organisations.

  • Running a PR campaign, newsletters, presentations and attendance at events.

  • Providing taster days for visitors to introduce them to the sports and food products.

  • Linking with other businesses to provide a package for visitors which are all encompassing to suit their needs. This includes a range country sports but will include existing activities such cycling, walking and water sports etc.

  • Helping agricultural and rural businesses develop and improve shooting and angling infrastructure and facilities.

  • Working with businesses, including food processors and restaurants, to increase the uptake of local game and fish foods.

  • Working with tourism businesses on how to include local game and fish on menus.

  • Working with retail businesses to sell local game and fish.

  • Encouraging agricultural businesses to take up environmental practices.

  • Continuing the development of WRT Angling Passport (ticketing system for fisherman) and BASC’s Game’s on (promotion of game).

  • Working with the community to educate and develop active participation in the countryside.

  • Being the centre of expertise for country sports.

 

 

 

          

 

This project is part financed by the European Agricultural Fund for Rural Development 2007-2013: Europe Investing in rural areas

 
© Westcountry Rivers Trust. 2010.